Lululemon - Club 600

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Over the summer, we were invited by Lululemon to document Club600, a campaign built around the idea that 600 seconds of movement can trigger the release of endorphins. The campaign brought together three London based communities, each invited to move, connect, and experience the city in their own way. The events featured Gayns, London tennis communities, and Overground, a collective that encourages people to explore beyond the city through walking.

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Our role was to document each event as it unfolded, capturing the energy, atmosphere, and sense of community at the heart of the campaign. For every activation, we delivered a full image bank and a social first reel within 48 hours of the event, followed by a final wrap up film bringing the summer together. We led the project from start to finish, working alongside a small team of freelance photographers and videographers on location. All final edits and post production were completed by Construct, ensuring a consistent visual language across all three events.